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Q: Why Organic SEO is better?
A: Organic is good—not only for your body but for your website, too. Organic listings are produced objectively by search engines and people trust them. Sponsored links are essentially ads that businesses pay for. Think about it—when you want genuine information, do you read a reputable periodical or do you turn to an advertorial? Thought so. Organic listings are trusted because they’re objective.
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Q: What is the optimal way to title a medical video?
A: Video can effectively bring visitors to your site if you title them with key phrases that match your core services. Be smart about how you label your videos and search engines will point patients and clients in your direction.
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Q: Why should you optimize videos for SEO?
A: Video is an excellent way to communicate your services and introduce yourself to the public. Online video has become de rigueur on the Internet as a whole and, as with text on your website, video serves a dual purpose on medical websites. You’re giving search engines additional material to churn through and you’re providing patients with valuable medical information. With video becoming mainstream in website design, if you put the effort into proper optimization, medical videos are a powerful way to bring potential patients and clients to your website.
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Q: Why is it important to publish pictures of your hospital or medical facility on your website?
A: If clients who choose not to offer video office tours on their websites, we suggest publishing pictures of your office, hospital or medical facility. We have gotten substantial client feedback that patients appreciate office photographs on physician and hospital websites. Because there is often a degree of nervousness in anticipation of a medical appointment, pictures showing what to expect on arrival seem to help people relax.
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Q: Want to sound good with customized medical writing?
A: We have a full range of medical editorial services at A Medical Design. If you already have a website but want to augment it with additional healthcare copy, our writers are ready. We can write all of the copy for a new website and structure it to advance your standing on search engines. A Medical Design will edit existing copy you have already written that needs to be optimized for the web. We can also consult with you about how best to write your own medical copy to make your website most effective and garner the largest audience.
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Q: How to use your medical website and healthcare information as a medical marketing tool?
A: In medical marketing it isn’t just the quality of text that matters, but the quantity, too. The more information you have, the weightier your site will be. This means search engines will deem your website valuable and send it to the top of the list. Fortunately, medicine is a field for which it makes excellent sense to publish lots of information explaining medical procedures and conditions. Patients genuinely want to find extensive information on medical websites and do, in fact, read it and have come to expect it. An information-rich approach will help your medical website get first class indexing.
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Q: Why press releases matter?
A: Publishing press releases is a smart strategy for maximum optimization of your medical website. A Medical Design has specialized expertise in writing optimized press releases to generate exposure for your medical website. A well-crafted press release creates a very effective feedback loop. Your name gets circulated broadly on the Internet, which creates inroads back to your website. Just as with any networking, it’s a way to put yourself out there, which will bolster your chances of high placement on search engines.
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Q: What is Search Engine Optimization or SEO?
A: Search Engine Optimization (or SEO) is simply a catch phrase that encompasses a variety of programming and Internet marketing techniques that can align a website's content, programming, and even URL with strategic keyword and key phrase targeting. Doing so makes it easier for a search engine’s algorithm to understand a website's focus and relevancy. When search engines like Google, MSN, AltaVista or Yahoo have a better understanding of a site and its importance, they give it a higher ranking. These sites appear in so called "natural" or "organic" listings, which are free, compared to sponsored listings, which are not.
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Q: What is the importance of keywords?
A: Using particular keywords in website copy is critically important to your search engine placement and marketing efforts. Key phrases need to appear in your site’s content so that search engines will know how to rank your website. How often and where those keywords appear on your site will contribute to how your site is ranked for relevant search terms. A Medical Design will build a list of keywords that will increase your site traffic. We’ll construct pages for your site using the keywords and phrases your prospect customers are searching for. We'll also use those key terms in your website’s tags, title, descriptions, and links. Your bi-weekly or monthly traffic reports will include keyword conversion metrics to establish keywords and key phrases that are returning the best search results.
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Q: What is Pay-Per-Click Advertising?
A: Pay-per-click marketing is a way to immediately attract traffic and customers to your site by buying sponsored advertising from major search engines like Google, Yahoo, MSN or small search engines. Sponsored links appear on the top, bottom or left column of listings. Listings in the middle of the page belong to natural or organic listings and are free. Basically, pay-per-click listings are free until someone clicks on your ad. You only pay for the amount of clicks or visits.
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Q: What is Viral Marketing?
A: Viral marketing is simply an online advertising effort that makes use of social networks to increase brand awareness. Viral marketing relies on the self-replicating process inherent to online social networks. Use a blog to get a new website ranked quickly, even ahead of your main website, if you’re willing to write (post) on a regular basis. However, there’s one critical element of blogging you’ll want to keep in mind. Because of the typical publishing schedule of an active blog (daily or 5 days a week, at the very least) search engines like Google and Yahoo put high weight on blogs that stay focused on a topic. Search engines crave fresh, relevant content and they reward blogs for providing it—it’s that simple. So don’t fall into the trap of posting sporadically on your blog. Regularly providing snippets of information and content will work to create a big picture over time.
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Q: What is CMS?
A: A content management system (CMS) is a computer application that organizes information for web pages efficiently. A Medical Design uses a CMS that is specifically designed for medical applications. Many of our clients want patient forms included in their website design. We have multiple versions of patient forms built into our CMS so that clients have a variety to choose from. Our CMS is formatted for the use of anatomical drawings and diagrams, all of which are custom designed by A Medical Design. Many medical professionals want to publish articles online and our CMS is well equipped for that purpose.
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Q: Not sure about your medical website colors?
A: Color is an important element in web design because color makes people feel certain ways, often unconsciously. Much like a musical score in a film, color on a website is a direct emotional route to your audience. Color should be used to support the purpose of your website and to communicate who you are instantly. A Medical Design will help you do so.
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Q: Why is it best to use medical diagrams instead of actual photographs?
A: In general, medical illustrations are a lot more useful and appealing to look at than photographs of people with various diseases and medical conditions. Photographs of real people with medical problems are intimidating and off-putting, whereas illustrations are perceived as helpful. There’s another extremely obvious reason to use illustrations—many medical procedures are performed on internal organs and interior parts of the body. A Medical Design can draft beautiful illustrations of neural pathways, blood cells, the circulatory system, the reproductive system, the digestive system, cellular level diagrams and anything else imaginable under the skin.
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