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Q: Why Organic SEO is better?
A: Organic is good—not only for your body but for your website, too. Organic listings are produced objectively by search engines and people trust them. Sponsored links are essentially ads that businesses pay for. Think about it—when you want genuine information, do you read a reputable periodical or do you turn to an advertorial? Thought so. Organic listings are trusted because they’re objective.

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Q: What is the optimal way to title a medical video?
A: Video can effectively bring visitors to your site if you title them with key phrases that match your core services. Be smart about how you label your videos and search engines will point patients and clients in your direction.

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Q: Why should you optimize videos for SEO?
A: Video is an excellent way to communicate your services and introduce yourself to the public. Online video has become de rigueur on the Internet as a whole and, as with text on your website, video serves a dual purpose on medical websites. You’re giving search engines additional material to churn through and you’re providing patients with valuable medical information. With video becoming mainstream in website design, if you put the effort into proper optimization, medical videos are a powerful way to bring potential patients and clients to your website.

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Q: Why is it important to publish pictures of your hospital or medical facility on your website?
A: If clients who choose not to offer video office tours on their websites, we suggest publishing pictures of your office, hospital or medical facility. We have gotten substantial client feedback that patients appreciate office photographs on physician and hospital websites. Because there is often a degree of nervousness in anticipation of a medical appointment, pictures showing what to expect on arrival seem to help people relax.

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Q: Want to sound good with customized medical writing?
A: We have a full range of medical editorial services at A Medical Design. If you already have a website but want to augment it with additional healthcare copy, our writers are ready. We can write all of the copy for a new website and structure it to advance your standing on search engines. A Medical Design will edit existing copy you have already written that needs to be optimized for the web. We can also consult with you about how best to write your own medical copy to make your website most effective and garner the largest audience.

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Q: How to use your medical website and healthcare information as a medical marketing tool?
A: In medical marketing it isn’t just the quality of text that matters, but the quantity, too. The more information you have, the weightier your site will be. This means search engines will deem your website valuable and send it to the top of the list. Fortunately, medicine is a field for which it makes excellent sense to publish lots of information explaining medical procedures and conditions. Patients genuinely want to find extensive information on medical websites and do, in fact, read it and have come to expect it. An information-rich approach will help your medical website get first class indexing.

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Q: Why press releases matter?
A: Publishing press releases is a smart strategy for maximum optimization of your medical website. A Medical Design has specialized expertise in writing optimized press releases to generate exposure for your medical website. A well-crafted press release creates a very effective feedback loop. Your name gets circulated broadly on the Internet, which creates inroads back to your website. Just as with any networking, it’s a way to put yourself out there, which will bolster your chances of high placement on search engines.

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Q: What is Search Engine Optimization or SEO?
A: Search Engine Optimization (or SEO) is simply a catch phrase that encompasses a variety of programming and Internet marketing techniques that can align a website's content, programming, and even URL with strategic keyword and key phrase targeting. Doing so makes it easier for a search engine’s algorithm to understand a website's focus and relevancy. When search engines like Google, MSN, AltaVista or Yahoo have a better understanding of a site and its importance, they give it a higher ranking. These sites appear in so called "natural" or "organic" listings, which are free, compared to sponsored listings, which are not.

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Q: What is the importance of keywords?
A: Using particular keywords in website copy is critically important to your search engine placement and marketing efforts. Key phrases need to appear in your site’s content so that search engines will know how to rank your website. How often and where those keywords appear on your site will contribute to how your site is ranked for relevant search terms. A Medical Design will build a list of keywords that will increase your site traffic. We’ll construct pages for your site using the keywords and phrases your prospect customers are searching for. We'll also use those key terms in your website’s tags, title, descriptions, and links. Your bi-weekly or monthly traffic reports will include keyword conversion metrics to establish keywords and key phrases that are returning the best search results.

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Q: What is Pay-Per-Click Advertising?
A: Pay-per-click marketing is a way to immediately attract traffic and customers to your site by buying sponsored advertising from major search engines like Google, Yahoo, MSN or small search engines. Sponsored links appear on the top, bottom or left column of listings. Listings in the middle of the page belong to natural or organic listings and are free. Basically, pay-per-click listings are free until someone clicks on your ad. You only pay for the amount of clicks or visits.

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Q: What is Viral Marketing?
A: Viral marketing is simply an online advertising effort that makes use of social networks to increase brand awareness. Viral marketing relies on the self-replicating process inherent to online social networks. Use a blog to get a new website ranked quickly, even ahead of your main website, if you’re willing to write (post) on a regular basis. However, there’s one critical element of blogging you’ll want to keep in mind. Because of the typical publishing schedule of an active blog (daily or 5 days a week, at the very least) search engines like Google and Yahoo put high weight on blogs that stay focused on a topic. Search engines crave fresh, relevant content and they reward blogs for providing it—it’s that simple. So don’t fall into the trap of posting sporadically on your blog. Regularly providing snippets of information and content will work to create a big picture over time.

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Q: What is CMS?
A: A content management system (CMS) is a computer application that organizes information for web pages efficiently. A Medical Design uses a CMS that is specifically designed for medical applications. Many of our clients want patient forms included in their website design. We have multiple versions of patient forms built into our CMS so that clients have a variety to choose from. Our CMS is formatted for the use of anatomical drawings and diagrams, all of which are custom designed by A Medical Design. Many medical professionals want to publish articles online and our CMS is well equipped for that purpose.

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Q: Not sure about your medical website colors?
A: Color is an important element in web design because color makes people feel certain ways, often unconsciously. Much like a musical score in a film, color on a website is a direct emotional route to your audience. Color should be used to support the purpose of your website and to communicate who you are instantly. A Medical Design will help you do so.

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Q: Why is it best to use medical diagrams instead of actual photographs?
A: In general, medical illustrations are a lot more useful and appealing to look at than photographs of people with various diseases and medical conditions. Photographs of real people with medical problems are intimidating and off-putting, whereas illustrations are perceived as helpful. There’s another extremely obvious reason to use illustrations—many medical procedures are performed on internal organs and interior parts of the body. A Medical Design can draft beautiful illustrations of neural pathways, blood cells, the circulatory system, the reproductive system, the digestive system, cellular level diagrams and anything else imaginable under the skin.

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A Medical Design: New York Website Design & Marketing Company

A Medical Design is a NY-based medical website design company. A Medical Design focuses on highly customized websites. We’ve chosen this approach over standardized website design because having differentiated, unique content is the most effective way to achieve high rankings on search engines. Search engine optimization (SEO) is irrefutably the best way to bring in new clients.


Design Samples:

NY Neurological Associates, P.C. - Medical Website Design

NY Neurological Associates, P.C. - Medical Website Design

A Medical Design created this medical website design and healthcare logo design for N.Y. Neurological Associates P.C. (NYNA), a general neurology practice, which also combines physical therapy, with three locations in Manhattan, Astoria-Queens, and Fresh Meadows-Queens. The new healthcare website design for this general neurology and physical therapy practice, features information on common neurological conditions and treatments, physician biographies and resources such as links, affiliated hospitals, insurance information and forms. www.nynapc.com

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Orthopedic & Spine Institute of Los Angeles - Medical Website Design

Orthopedic & Spine Institute of Los Angeles

The Orthopedic Institute of Los Angeles, headed by Dr. P. Richard Emmanuel, presents information on the most advanced surgical techniques in spine surgery and joint reconstruction his newly redesigned physician website design. The medical website design incorporates a new healthcare logo design, brilliant photography, detailed information on orthopedic conditions and treatments. The site also has a convenient “free MRI review” form, Hot Topics and patient education videos. www.laorthoexperts.com

Project Details

Medical Website Design

Health Options Worldwide - Medical Tourism Medical Website Design

The Health Options Worldwide medical website design allows users to search for medical treatment providers overseas and domestically and compare costs. The healthcare website design provides user registration and healthcare provider membership in a searchable database. Services range from elective procedures to complex specialized surgeries; alternative treatments and convalescent care information are also available, directly from the provider to the patient. www.healthoptionsworldwide.com

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Medical website design for physicians

Allergist Expert - Medical Website Design

This allergy practice was given a new healthcare website design and medical logo design, featuring an animated flash header, with a “click to contact” button. Dr. Brian Rotskoff’s new doctor website design offers background information on allergy conditions, treatments and services. Helpful patient videos and testimonials help to further explain the practice’s services and mission of continuing medical education on allergy conditions and treatments. coming soon!

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UCSF - Division of Sleep Surgery

The Bitrix CMS-based doctor website design features a flash introduction, as well as comprehensive information on common sleep related disorders such as snoring and sleep apnea for both adults and children. This informative healthcare website gives overviews on treatments for various conditions. The medical website also features information on research efforts in the field of sleep related disorders. Other features include office procedures, intake forms, and management/staff information sleepsurgery.ucsf.edu

Project Details

Dr. Ridwan - Urology & Sexual Health  Medical Website Design

Dr. Ridwan - Urology & Sexual Health

A Medical Design gave famed urologist Dr. Ridwan a new healthcare logo design and incorporated a web-based men’s health program into the medical website design. The new doctor website design is a showcase of Dr. Ridwan’s books, appearances and interactive features such as online inquiries and newsletter distribution. Visitors to this medical website are encouraged to submit ideas for show topics and/or submit questions for discussion on future episodes. www.drridwan.com

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Delaware Urologic - Medical Website Design

Delaware Urologic - Medical Website Design

Dr. Peter J. Muench needed a new doctor website design to publicize his practice, Delaware Urologic Associates. The practice offers state-of-the art, compassionate and proven male and female urological services to patients. The medical website design features conditions, treatments, physician profile, patient testimonials and a press room. The healthcare website design also features online video and audio section on erectile dysfunction, Benign Prostatic Hypertrophy and Green Light Laser Vaporization. www.delawareurologic.com

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Smart Surgery - Medical Website Design

Smart Surgery - Medical Website Design

This healthcare website design showcases Dr. David Samadi’s unique approach to robotic surgery using the da Vinci surgical system. The physician website design features background on the doctor, as well as helpful information on the prostate cancer and robotic prostatectomy. The highly medical website design features information on prostate cancer and surgical prostate cancer treatments, including robotic prostatectomy, as well as treatments for bladder and kidney cancers.

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Custom Healthcare Website Design

Roboticoncology.com - Medical Website Design

This is the new physician website design for the practice of David B. Samadi, M.D., an internationally renowned board certified urologic oncologist and minimally invasive da Vinci Robotic surgery expert who treats prostate, kidney, bladder, and adrenal cancer. This medical website design also features a new healthcare logo design and flash animation. This healthcare website design incorporates six language translations, an interactive patient forum and streaming audio & video. www.roboticoncology.com

Project Details

Medical Website Design - Urology

J. Francois Eid, M.D. - Medical Website Design

A Medical Design built an extensive doctor website design for Dr. Eid, packed with patient education information and treatment options. Eid retained his healthcare logo design, however, A Medical Design took pictures of Dr. Eid at his office and designed an original flash animation header. Dr. Eid’s medical website design features a phone consultation function so that out-of-state patients could schedule a phone conversation with Dr. Eid. www.urologicalcare.com

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Medical website design for physicians

James R. O’Connell, M.D., F.A.C.S. - Physician Website Design

Oconnelloncology.com medical website design represents the urologic oncology practice of James R. O'Connell, M.D., F.A.C.S., the chief of Urology at Delaware County Memorial Hospital. A Medical Design created an eye-pleasing healthcare logo design and a content-rich doctor website design featuring information on cancers such as prostate, kidney, bladder, testes and adrenal, as well as appropriate treatments. www.oconnelloncology.com

Project Details

Parkaveurology.com - Healthcare Website Design

The new medical website design features Dr. Kasabian, Clinical Assistant Professor of Urology at Mt. Sinai School of Medicine, who is also affiliated with Mt. Sinai Medical Center, Beth Israel Medical Center and St. Lukes-Roosevelt Hospital. The physician website design focuses on information regarding general urologic and oncologic (cancer) conditions and treatments. Patient information features forms, testimonials and a contact form for prompt replies. www.parkaveurology.com

Project Details

Tribeca Surgical - Physician Website Design

Tribeca Surgical - Physician website design

This full flash medical website design is dedicated to the sights and sounds of New York, where the practice is based. This healthcare website design evokes the concept of a modern and contemporary facility, which features the doctor’s “online” hours via Skype The physician website design includes the doctor’s background and services, as well as a patient contact form and online registration form. www.tribecasurgical.com

Project Details

Muscat Eye Laser Center - Medical Website Design

Muscat Eye Laser Center - Medical Website Design

The new physician website design features fun ocean-themed graphic headers and a brand new violet healthcare logo design for Dr. Arbelaez. Information boxes offer information on general eye care and laser surgery. The Treatments tab contains eye surgery videos. The medical website design features a Testimonials page with unique video presentations of the practice, an online contact form and hyperlinks to the practice’s Twitter and Facebook pages. www.muscateye.com

Project Details

Park Avenue Addiction Institute - Psychiatry Website Design

Park Avenue Addiction Institute - Psychiatry Website Design

This new medical website design features information on general and addiction psychiatry, psychotherapy and medication management for anxiety, depression, adult attention deficit disorder, alcoholism and drug addiction. The dominant color of the healthcare website design is purple, which is used to portray the color that stimulates the brain activity used in problem solving. The physician website design features a homepage banner reminiscent of springtime and a new healthcare logo design.

Project Details

Sockolov & Sockolov - Medical Website Design

Sockolov & Sockolov - Medical Website Design

To reflect Sockolov & Sockolov’s Sacramento, California-based family practice and patient-centered mission, their new medical website design features a constantly fluctuating banner featuring happy, smiling faces celebrating life. Visitors to this healthcare website design can learn about ongoing studies and how to participate in them. Patients can schedule appointments and download forms directly from this trusted and top-notch physician website. www.sockolov.com

Project Details

RoboticOncology Multimedia - Patient Education Video Website

RoboticOncology Multimedia - Medical Website Design

A Medical Design created this new doctor website design to feature an interactive multimedia site for the various television and radio appearances and educational videos for Dr. David B. Samdi. The healthcare website design features a thumbnail header and a quick-pick footer with “most popular” videos. An EZ Video Locator allows visitors to choose videos according to category. A convenient “email a friend” link and RSS feed option are also featured. www.roboticsurgeryvideos.com

Project Details

Rockland Eye Physicians & Surgeons - Medical (Ophthalmology) Website Design

Rockland Eye Physicians & Surgeons - Medical Website Design

Rockland Eye needed a new medical website design to replace their original stark and basic site. The result was an informational healthcare website design full of photographs and details on conditions and treatments. The physician website design features patient education videos, doctor biographies, insurance information and a user-friendly contact form. The medical website design incorporates a generous palette of light greens - a calming color often used in hospitals. <br /> www.rocklandeye.com

Project Details

Nylaparoscopy.com - Medical Website Design

Nylaparoscopy.com - Medical Website Design

A Medical Design provided a medical website design and a healthcare logo design for this practice. Built with the Bitrix CMS, it provides detailed information on conditions and treatments. A convenient inquiry form directs patient questions directly to the office. The healthcare website design also offers helpful insurance information in addition to staff background information. www.nylaparoscopy.com

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Medical Device Website Design

AutoSafe Medical - Medical Website Design (Medical Device)

This new medical website showcases AutoSafe Medical’s medical device company, which develops proprietary single-use safety medical devices including their flagship product, AutoSafe Advantage TM. Their healthcare website design’s product page features an auto-launch video that demonstrates the use of AutoSafe Advantage TM. Customer education is provided in the Clinical Studies &amp; Publications page, along with company management information on the Investors page. www.autosafemedical.com

Project Details

Medical website design - Anesthesiology

Northeastern Anesthesia Services (NEA) Healthcare Website

The NEA medical website design features comprehensive anesthetic information and patient education videos. The site is separated in categories according to the audience: healthcare providers and patients. This informative healthcare website design features job listings and background pages for each of the staff. A Medical Design provided a CMS intranet. The videos, filmed, produced and edited by A Medical Design, detail many anesthetic procedures, with helpful pre- and post-operative information. www.northeasternanesthesia.com

Project Details

Medical Website Design - NY Spine Medicine

NY Spine Medicine - Medical Website Design

This informational physician website design features a new medical logo design. The website also encompasses comprehensive information on the advanced technology treatment of pain and spine conditions at the practice’s brand new, state-of-the-art facility. A complimentary MRI review form, press room and patient testimonials section round out this highly educational healthcare website design. A Medical Design also provided flash animation design, A Bitrix content management system (CMS) integration and programming. www.nyspinemedicine.com

Project Details

Medical website design for dentists

P&R Dental Strategies - Dental Medical Website Design

A Medical Design provided the medical website design, programming and copy writing services for this premier dental cost containment solution. The website is optimized for search engines and built using a content management system. It features in-depth information on their signature products; a contact form, routed directly to P&amp;R’s sales office; and a Careers section. <br /> www.pandrdental.com

Project Details

Healthcare Website Design - Gynla.com

GYNLA.com OB/GYN Medical Website Design

Dr. Mirhashemi, a physician with the largest experience in robotic surgery for gynecologic conditions west of the Mississippi, needed a healthcare website design to market his practice. The physician website design also required a professional and easy-to-update content management system. The end result was a medical website design that served as a platform for educating patients and with ample female anatomy illustrations that were custom designed by A Medical Design. <br /> www.gynla.com

Project Details

Medical Website Design - Rio Grande Dermatology

Rio Grande Dermatology - Medical Website Design

Specialists in patient-centered, comprehensive dermatology treatments such as Botox, Juvederm, Restylane, acne, eczema, psoriasis and skin cancer, Rio Grande Dermatology needed an animated healthcare logo design that was reflective of their Southwestern Albuquerque, New Mexico location. A Medical Design provided a medical website design that echoed a similar style to feature information on the most common skin conditions that are seen and treated in the office by Drs. Carey and Ortiz. riograndedermatology.com

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Mental health psychiatry website design

The Pavilion at Health Park - Physician Website Design

For this “state of the art” behavioral health treatment facility, A Medical Design delivered a sleek new healthcare website design featuring photos and uplifting quotes that rotate just beneath it. The new physician website design also included a medical logo design, programming, a professional Content Management System, career center and patient contact form for this practice whose mission is to place service before profit. www.pavilionhealthpark.com

Project Details

Device manufacture website design

Thermalangel.com - Device Manufacturer Medical Website Design

A Medical Design created a healthcare website design for this medical device company that offers a portable blood and IV fluid infusion warming device, Thermal Angel. The medical website design also incorporates training video demos, product catalog and product comparison chart that rotate on the animated section of the home page. The website also features a contact form, referral page and live chat to assist users with product information and purchasing. www.thermalangel.com

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Healthcare website design - ZNB Group

ZNB Group - Medical Website Design

A Medical Design created a medical website design for ZnB, a private sales distribution and marketing services firm that establishes relationships with medical device manufacturers in the US and Europe. The healthcare website design explains their services and features an interactive map which shows ZnB’s established distribution networks in China. The website, translated into 3 different languages, uses a professional CMS and provides reference and referral information for prospective customers. www.znbgroup.com

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