Make video optimization an integral part of your SEO strategy with patient education videos
If you are seriously interested and committed to gaining top 10 rankings on Google and other search engines, you should consider adding video to your medical website to ratchet up your competitive arsenal. Video is an excellent way to communicate your services and introduce yourself to the public. Online video has become de rigueur on the Internet as a whole and, as with text on your website, video serves a dual purpose on medical websites. You’re giving search engines additional material to churn through and you’re providing patients with valuable medical information.
Look at the percentage increase in online video viewing over the last year for the following companies. Wow!!
Google’s new universal search includes video and images in its indexing
In 2007, Google changed its search algorithm parameters so that video, maps, blogs, images and websites are integrated and considered simultaneously during searches. Google calls its new method “Universal Search” and it means they are delivering a comprehensive search across different media. Video, when properly optimized, is now given equal weight to text.
Tips for optimal video use on medical websites:
Medical Video Titles: Video can effectively bring visitors to your site if you title them with key phrases that match your core services. Be smart about how you label your videos and search engines will point patients and clients in your direction.
Medical Video Transcripts: While Google has recently given added weight to video, search engines are still enamored with text. Here’s a perfect opportunity to add keyword saturated text to your medical website. Provide a link to a video’s transcript and caption the video with plentiful keywords.
Publish Videos on External Websites: As with patient education articles, so with patient education videos. Use your videos as a means to create inbound links back to your website by posting them on external sites like YouTube. Display your medical videos with related content links and draw a new crowd to your site from a different pathway.
Syndicate Medical Videos: Submit your video to RSS for syndication. RSS allows people to see when new content has been added to a website. Someone interested in a particular medical procedure or product will appreciate receiving quality information in their particular area of interest.
A Medical Design has comprehensive medical video services
We at A Medical Design are masters at getting clients top placement on search engines. Just as with website design and copy, we’ll strategically work on getting your videos high rankings on Google Video, YouTube, AOL Video and Yahoo Video. We’ll tag and optimize your videos until they rise like cream to the top.
A Medical Design has invested in staff videographers and sound recordists who can come to your practice, clinic, hospital or business, to film on-site. Customizing your videos serves a dual purpose—not only does it vastly improve search engine rankings, but it also gives prospective patients a genuine preparation for what to expect when they come to visit you. That knowledge is invaluable if a patient is apprehensive about trying a new treatment or visiting a new doctor, as an example.
With video becoming mainstream in website design, if you put the effort into proper optimization, medical videos are a powerful way to bring potential patients and clients to your website.
